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Source Tracking
Upgrade
integrations
Elements
Track the effectiveness of different marketing strategies by knowing how each donor found your fundraising campaign
Raise more with better marketing insights
Whether you are using a Donate Button, Donation Form, or Donation Bubble, Source Tracking is automatically available on every page of your website when you add Givebutter Elements.
- Make smarter marketing decisions by knowing how each donor found your fundraising campaign
- Filter, analyze, and take action on the results as all donation Source Tracking data automatically flows directly into Track, Givebutter's completely free donor management CRM
- Track source data no matter what page of your website a donor visits first and for up to 30 days when the donor leaves and comes back later to make their donation
With Givebutter Elements and Track, Givebutter’s completely free donor management CRM, it couldn't be easier to manage all your donations and donors in one place. Whether the donations happen on your website or directly on your Givebutter campaign page, it all comes together in your Givebutter dashboard, where you can pull reports and send targeted messages to your supporters.
Passing source tracking data to Givebutter is easy!
To pass source tracking data (aka attribution data) to your Givebutter dashboard, simply add unique URL parameters to each marketing link/URL pointing to your website.
- All UTM parameters supported
- Pass unlimited custom parameters using Givebutter's gba_ prefix
- Parameters also pass to Google Analytics when it is installed on your website
See Givebutter Elements in action
Try Elements LIVE on our Elements demo page.
Raise more and spend less with Givebutter Elements
Our growing collection of Givebutter Elements will help you raise funds better, faster, and for free on your own website.
Givebutter is free to use and offers a wealth of great tools for accepting donations for nonprofits of all sizes. We are all really delighted at the robustness of what is offered by Givebutter, including SMS and email blasts, a handy and simple donor CRM, and embeddable donation and ticketing forms. Givebutter actually does some things that other platforms, which cost hundreds or more each year, don't do. The customer support is also fast, personable, and very helpful. A lot of thought has gone into making Givebutter easy, yet it also has a lot of features. We love everything about it and look forward to more features in the future. Other platforms like Givebutter either offer fewer features and tools or cost a lot (or any) money, so we are delighted by Givebutter as a small nonprofit.
Cris Edwards
Founder & Director
Elements
Start using
Source Tracking
on Givebutter
Track the effectiveness of different marketing strategies by knowing how each donor found your fundraising campaign
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